This week we're going to explore writing techniques for stronger entries. Because all the widgets and whizbangery in the world can't save a blog without strong content ... To do this, we'll look at a mix of "dead tree" tactics, as well as new media content ... and analyses of both.
- Storytelling in the age of content curation
- Making a strong first impression – on readers and search bots
- Blog posts deserve snappy ledes (starts)
- Lively lede devices for bloggers (and other authors)
- Nut graf – framework to hang the story upon
- More nut graf goodness
- Speaking of suspense...
- Creative nonfiction – Plot your posts
- Plot arc: get complicated!
- Transitions: write the sweet segue
- Satisfying blog-entry conclusions
- S.W.A.K. – the envelope ending
- Blogs benefit from short, clear sentence structure
- Employ imagery and colorful language in posts
- Murder your darlings
- Avoiding word repetition
- Your mission, week seven
Some of this advice, I hope, will seem very old and obvious to you. That's because experts have spent decades – centuries even – analyzing what readers enjoy. Hopefully books and dedicated teachers and empirical evidence have brought many of these patterns to your attention already.
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