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Blogging
Exploring the Publishing Frontier

Co-taught by a geek and an author, this Writers.com ten-week class
provides a blog beginner with the tools to grow more serious.

Lectures and Articles

Blogging Lectures
  • Lesson Ten: Protecting Content and Yourself -- NEW!
  • Lecture 9: Money Makes the World Go Round
  • Lecture Eight: Photo finesse and advanced geekery
  • Lecture 7: Shaping Short Narratives & Strong Thematic Posts
  • Lecture Six – Step into the Spotlight.
  • Lecture five: Other Voices, Other Rooms.
  • Lecture four: Meet the reader
  • Lecture 3: Strong content is key
  • Lecture Two: Start the Presses
  • Lecture One: Explore the Publishing Frontier

  • Tips & Tricks
    • About Tips & Tricks Articles
    • Blogger Settings Explained
    • Tools for Writing Posts
    • Photo Software Advice
    • Web-friendly Image Formats and Compression
    • Troubleshooting Image Compression
    • Tell Google About Your Blog
    • Adding Google Analytics to your Blogger blog
    • Pages in Blogger (finally!)
    • NEW: Customizing your blog: Custom header images and good SEO
    • NEW: Wrangling Google Analytics
    • NEW: Deconstructing a URL
    • NEW: Customize your blog: three-column layouts

Student shout-out

  • Barnstorm Media, Ink
  • Dating Confessional (Gabby)
  • Dreaming Earth Botanicals (Joanne)
  • Go Expat Girl (Michelle)
  • Indieperfumes (Lucy)
  • Paralympian Japan (Chuck)
  • Photo a Day: Yemen (Kate)

Other online efforts

  • Amanda's website
  • Mike Keran

ADS? SAY WHAT?

During this workshop, we'll explore how to "monetize" – to indulge in some vile jargon – blogs. AdSense plays a role in that, so we've decided to demo it: practicing what we preach... Earnings will go into source materials and the instructors' IPA (India Pale Ale) fund. Teaching, after all, is thirsty work.


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  • 9 Lecture (12)
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  • branding (20)
  • building community (10)
  • cameras (1)
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  • Lecture 1 (27)
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  • user-generated content (1)
  • video (1)
  • web 2.0 (2)
  • widgets (5)
  • wikis (1)
  • writing finesse (20)
  • YouTube (1)

Wednesday, March 10, 2010

Lecture nine: Money Makes the World Go Round

  1. If a dead-tree medium falls in the forest... can it become a nurse log?
  2. Can blogging pay in the era of freeconomics?
  3. Amazon and other affiliates
  4. How pay-per-click works
  5. Display adverts and providers
  6. Newsletters role in the blogosphere. Poindexterish?
  7. Micropatronage and blog sponsorship
  8. Merchandise me!
  9. The cruel truth about exposure
  10. More, I want to know MORE about monetization
  11. Your mission, week nine

Assignment: Add one or more of the following: Google AdSense, a widget, blogroll, a "best of" panel or labels. Monitor statistics, especially referrals, from last week's community outreach, then report on your findings.

Feedback: (Mike) Q&A, tech troubleshooting

Posted by Amanda Castleman at 3:33 PM     pencil icon, click to start editing the post

Labels: 9 Lecture, class admin

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CLASS FORUM

Enrolled students can access the calendar and bulletin boards here. Log-in required.

About this site

Taught by a professional writer and a retired Microsoft programmer, the Blogging Frontier is a Writers.com online workshop that focuses on the art and the craft of new media. Instructors Amanda Castleman and Mike Keran guide students through the basics of setting up a blog and explain terminology. The course then launches into more advanced topics such as earning money, search engine optimization, and working with images and multimedia.

Weekly feedback includes writing critiques and technical ones, setting this ten-week course apart from similar offerings. Dates for 2010: April 21, July 28, October 27. Late-enrollment open until day ten, space permitting.

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The Instructors

  • Amanda Castleman
  • Mike Keran

PAST ISSUES

WORD UP

Drowning in lingo? Following are a few good resources:

  1. Netlingo (my fave)
  2. The Lexicon of New Media Terms
  3. Thematically arranged blog terms

For a more in-depth answer, search on "word + Wikipedia". The site contains extensive entries on tech subjects. Since the content's user-generated, journalists and academics consider it the "best place to start and the worst place to stop" research-wise. But to solve a quick jargon panic, Wikipedia is your friend...

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