Lecture three: Strong content is key

1. Keep it fresh
2. Content pacing
3. Tease longer material
4. Writing for narrative or thematic continuity
5. News vs. features vs. opinion
6. News format: all hail the inverted pyramid
7. Commentary: Get you rant or rave on
8. Features-style: Spinning a good yarn
9. Finding the right format
10. DJ your blog: mixing expertise and entertainment
11. Bring the context
12. Work all the angles, especially timely ones
13. Your mission, week three
14. Text-trimming tips
15. Custom header primer