But these bloggers are just a buncha punks!

Those geeks are redefining our world. Pay attention. Especially if you want to play in their sandbox.

Learn how to stand on the shoulders of what history will show were giants. These folks are authoring the biggest data evolution in humankind's existence. Even if they wore Keds and board shorts all the time...

Seriously. Read and read and read. Skim three new blogs a day and bookmark or subscribe to any worthy finds. Put out a Google Alert for articles on blogging or customize a section header for Google News (these feeds can be incorporated into your site, but more on that later). You can even tap the dead-tree medium with books like Blogging Heroes: Interviews with 30 of the World's Top Bloggers, ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income or Blog!: How the Newest Media Revolution is Changing Politics, Business, and Culture.