A blog without readers is the sound of one hand clapping. A veritable cul-de-sac on the information superhighway... Blogs wilt in a vacuum and thrive on community. And the quickest way to build that is via links.
As CUNY media professor Jeff Jarvis notes in The Guardian, we are “witnessing the millennial clash of media models: the content economy v the link economy. Online, content is valueless if no one sees it: content that isn't linked is the tree that fell in the forest no one heard (or turned into print).”
And so. Link. Linklinklink.
Link to your old posts, creating a conversation, a camaraderie. (These are internal links.)
Link to others with specific click-through terms. (These are outbound links on your site, inbound on the recipient's).
Link to friends and resources. But avoid long spammy blogrolls: too much is too much, not the new black.
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