Traditional journalism splits into three broad groups: the inverted pyramid format, commentary and feature-style, also called narrative writing. Northwestern University's Readership Institute discovered that the latter increased satisfaction, as well as comprehension and retention of the material, even for accounts of traffic accidents.
Its landmark Impact Study also revealed that the public craves more “go and do” information, nitty-gritty details like phone numbers, times, dates, addresses, contact names and Web sites. Women, especially, want to understand how other people live. Dry as the study's report can be, it's worth a peek to understand what motivates readers of newspapers, a group increasingly turning to blogs and website for a daily dose of content.
Business and marketing writer Seth Godin divided the blogosphere into similar slices: news blogs, writer's blogs and our blog's ("the tip of the community iceberg. A posting ... is nothing but a firestarter, a chance to start the conversation and see what happens.")
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