What's in a name?

Online marketing expert Chris Garrett advises the following criteria in his article on Better Blog Branding:

1. Readable
2. Pronounceable
3. Spellable
4. Memorable
5. Concise
6. Unique

Heavy-rotation terms

1. blog - 9.986%
2. life - 2.619%
3. weblog - 1.841%
4. world - 1.296%
5. from - 1.226%
6. journal - 1.139%
7. news - 1.087%
8. thoughts - 1.039%
9. with - 0.670%
10. daily - 0.660%

– research by Elliott C Black

The author said: "This leads me to conclude that any blog named, 'My blog/journal/weblog with daily world news and thoughts from life! will be a smash hit. "

Um.

No.

The hit list

Technorati – the Internet search engine for searching blogs – notes these terms receive heavy traffic:

1. modblog
2. daily
3. girls
4. suicidegirls
5. nikki
6. weblog
7. media
8. from
9. page
10. boing