Yeah, it can be, pushed to a pro limit. But happily, you have a great shortcut at your fingertips: email. It takes mere minutes to find an expert, then politely dash off a question or three. Should an answer arrive – and in time – you can just cut and paste the sucker right into your text. Ideally, publish the person's full name, credentials (if applicable) and, where appropriate, a link to his or her site.
Q&A sessions go one step further, making another person the focus of the post. Hey, presto: original material with little elbow grease involved! Best of all, this format encourages the link love, because most of us are vain creatures at heart. Case in point, when Traveling Mamas featured my friend Sascha Stokes, she linked to the post ... and so did I, because of a mention. Nowadays, I'd probably tweet and Facebook it too – driving traffic via three avenues. As we'll explore in depth next week, inbound links – especially ones from popular sites with strong keywords – boost blogosphere mojo hugely.
The Interview with a Traveling Mama is a frequent feature on that co-authored, award-winning blog, so CajunMamma didn't even need to formulate fresh questions. But think about the wealth of content that's slowly accumulating ... perfect should the team ever expand to books or a web portal.
Consider how your blog might benefit from regular elements, especially those with reader-generated content or a guest blogger, which build community and cut down on your keyboard time.
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