Single author versus group submissions

You can share the risks, burdens and excitement by co-authoring. Many blogs, like the venerable BoingBoing, rely on a handful of posters, rather than a single voice. The advantages are obvious: more entries, more often and from more perspectives ... not to mention the camaraderie of a shared project. But that breadth can also dissolve the focus of a site, unless an "editor" figure runs herd over the bloggers. Posts can ramble off topic or vary wildly in tone, giving a ragged impression. As one blogger commented: "it can all go Lord of the Flies very quickly."

Make a strategic decision. Road Remedies, an author-promotion platform, is naturally a one-woman show. Mike co-chairs the class blog, so we can all plunder his tech mojo. Sites such as the Travelling Mammas have a select number of writers, each with a nuanced persona. Others like Gizmodo have a larger cast of characters, detailed in a hierarchy similar to a magazine or newspaper's masthead (black background sidebar on the left, listing the various editors, reporters, etc.). The Huffington Post has hundreds – including founder Arianna, singer Barbra Streisand and comedian Bill Maher – but hasn't yet found a way of paying them...

To add comrades in Blogger, go to Settings --> Permissions --> then Blog Authors (up to 100 potentially). Below this, you'll see the Blog Readers section. The radio dial buttons there control privacy.