Wednesday, March 10, 2010

Amazon and other affiliates

Recommend stuff, get paid: the idea's so simple, so very ... viral. Yet pound for pound, Amazon Associates may be the quickest way to see financial results for your blogging efforts.

The drill? You name-drop books, DVD's, garden implements and novelty mustard kits: whatever floats your boat and is available in the Ur-Warehouse. Amazon gives you a unique code, which attributes the referral to your account. Then it kicks back a thin slice, 4-10% of any profit, via gift certificates if you prefer.

Yes, it's all very "company store" ... but as someone who runs up a big media tab each year, I won't complain much about those frequent $25 gift certificates.

Amazon recently revamped its system, so associates have a top-page nav bar that can "link to this product," among other neato tricks. Users can chose between text and image, image only and text only, adjusting colors to suit a template. I'm still wary of its text links, which embed all types of lame-o spacing into the mix. Instead I look at the autogenerated HTML code, pick out the "http://blah" bit, then paste that into my WYSIWYG program. Like this.

The class blog features an Amazon widget, right-hand side. Graphic- and link-rich, these ads are customized – you handpick each element – and quite productive. A determined person could gain ground quickly here.

0 comments: