Wherever your blog leads you, remember you are not a budgie preening in a mirror. You are part of a community, a conversation and the greatest information revolution since Gutenberg. Self-expression is admirable, absolutely, but your obligation is also to the reader: to inform, to entertain – or both.
We no longer have a bunch of suits answering to stockholders in control of our media diet. For every shakeup and mourned newspaper, we've been rewarded with fresh, strong voices in a more meritocratic realm.
As Joshua Benton pointed out at Neimanlab; The barriers to entry have tumbled; some of the most popular news sources online didn’t exist two years ago. Things that used to be an advantage — like huge investments sunk in things like printing presses and buildings and circulation departments — are now an albatross. Those three smart guys of FiveThirtyEight can draw a bigger and more engaged audience than a newsroom of hundreds.
An animated vision of the future from Casaleggio Associati:
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