The green-light to use a person's image is called a model release or "photo release". Advertising gigs and some editorial ones often demand this paperwork and now some uber-careful bloggers are following suit. Especially those who hope to sell images to stock or microstock agencies.
Here's a very barebones example:
Date
Photographer's name
I give to ______________ the irrevocable right to use my name and any photographic or illustrative depiction of me in all forms and for all purposes associated with the publication or transmission of works, including advertising and promotion. I waive the right to inspect or approve the finished version(s) and any requirement for payment.
Name:
Address:
Phone:
Signature:
Guardian Signature for minors:
Sample forms and translations are available online from Getty, among other agencies.
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