Wednesday, February 10, 2010

I'm sold. Meme me!

In the blogsphere, "meme" (rhymes with "theme") refers to a creative task, which then anchors a post. This could range from a set of personal questions to Photoshopping a raptor head on to a still or video. Here's a flashy twist on the "interview" format, using Flickr and mosaic maker, for example.

The best memes catch on and go viral. Authors tag each other, kind of like a chain letter. But there's no reason you can't borrow some classic formulas. In fact, sites like The Daily Meme suggest thousands of 'em, like listing your favorite bands from A-Z.

Following are a few more ideas from Margaret Mason's No One Cares What You Had for Lunch (an insubstantial book with a great title):

Ceremonies
Cheesy old memories
Confessions
Count your blessings
Critique consumer or pop culture
Curate the web
Dealbreakers
Examine your paperwork
Favorites
Food faves
Inventories
Nostalgia
Phrases
Place yourself (widget maps)
Play favorites
Podcast old voicemail
Scars
Scraps ripped from magazines
Share your expertise
Show some love
Timelines

Memes can be a terrific tool to get writing. They add original content – so key for the searchbots – and vary the texture of your blog, which helps maintain reader interest. But, as with all things, moderation is key. Too much "paint by numbers" material can alienate an audience.

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