Blogging can channel traffic to a website wonderfully. But for a company, a "business.blogspot.com" web address can look a little ... well, cheap. Registering a domain name is easy and inexpensive, but should you tackle that just yet?
For those on a tight budget or steep learning curve, we vote "no". Start with free services, then get fancier as your skills grow – and you know the blogging wasn't just a flash-in-the-pan enthusiasm like that Thighmaster or pet rock.
Think of the web as Madonna, an endless font of reinvention. As Mike stresses, "things don't have to be perfect to be published online, because it is easy to correct them as you move forward."
That said, following is some information for when it comes time to register a domain name.
Photo: Madonna at the premiere of "I Am Because We Are" at the 2008 Tribeca Film Festival, courtesy of David Shankbone and Wikimedia Commons.
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