Wednesday, March 3, 2010

Know Your Frenemy

ICANN is a non-profit that oversees domain-names and charges $15/year for most. A higher price tag means that your registrar is padding the bill or that you're tapping a restricted top-level domain, like those ending in .jobs, .biz, .pro, .coop and a few others.

Many domain-name registrars lurk out there (accredited list here). We recommend GoDaddy.com with reservations: it baits in customers with the lowest rates, then tries to up-sell additional services they generally don't need. But it's a good option, if you have the gumption to wade through the sales pitches and find the "no, just let me pay you and get on with my life" button.

Google owns Blogger.com, so users can register a domain name from the administration interface. Select the "Settings" tab near the dashboard's top, then click on "Publishing" followed by "Custom Domain". Check the availability of a given domain name and register desired ones for $10/year each. Bargain! Google partners with both GoDaddy.com and eNom.com to provide this service.

Tread carefully, though. Companies that discount the $15/year ICANN rate hope to sell you lotsa stuff. Registration is their loss leader or "key value item": the peanut butter in the rat trap. So, be careful where you click.

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